N26 digital bank US entrance strategy

N26 strategy and product

  1. Typically under served by incumbent banks
  2. They are charged with most penalty fees
  3. Big population, half of the US live pay check by pay check.
  1. Top up piggy bank: round up to whole number at every transaction. Save the change in a sub-account (piggy bank).
  2. AI advisor on spending advise and finding cheaper alternatives: i) Spending advise: provide advice pre-purchase, such as purchase suggestion. ii) Finding cheaper alternatives: help find cheaper option. For example, before you enter Applebee’s, the advisor will search nearby restaurants that offers discounts. Then, present the user with cheaper alternatives.
  3. General money saving tips
  1. By providing protection up to certain amount or just don’t let the transaction go through, or trigger loan to cover the amount, early wage access

My analysis

Conclusion

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passion for #fintech #payments #RTP real time payment #Banking as a Service #digital strategy #blockchain

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Ming-Chieh Lee

Ming-Chieh Lee

passion for #fintech #payments #RTP real time payment #Banking as a Service #digital strategy #blockchain

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