Payoneer part 1: How to Sustain Success in China

Source: Payoneer
  1. Payoneer, a fintech wiht rare successful China entry is facing challenges from new comers.
  2. Payoneer should put in more resources into its China operation and connect its global resources to create more value added services and moats.
  3. The exciting cross border payment disruption is just started.

Industry background & use case


The players

Source: Spend Matters, Goldman Sachs

The current trend

The new challengers

  1. Moved its headquarter to China to focus on the Chinese market
  2. Raised more money than competitors, $402.7 million to date
  3. Offers cheap and fast service with new tech stack

Payoneer’s strategy

More focus on the Chinese market

Leverage its strength

  • Strong global presence, and has been in operation and in China for a long time.
  • Created a community and leverage its knowledge and network (affiliates) to attract users.
  • Not the cheapest, but does seem to have a more complete offering.
  1. Avoided the crowded US and European market
  2. MiddleEast has a number of oil rich countries that rely heavily on imports, which China produce

The bigger picture

Inspired by Simon Taylor from 11:FS




passion for #fintech #payments #RTP real time payment #Banking as a Service #digital strategy #blockchain

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Ming-Chieh Lee

Ming-Chieh Lee

passion for #fintech #payments #RTP real time payment #Banking as a Service #digital strategy #blockchain

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